Marketing Manager

Job Title: Marketing Manager
Brand: Slushy’s
Reports To: Owner/Operations Manager

Job Overview:

Slushy’s is a dynamic and rapidly growing brand that specializes in unique frozen drinks and snack products. We are seeking a passionate and experienced Marketing Manager to drive our marketing strategies and grow the brand. The ideal candidate will bring a deep understanding of brand positioning, digital and traditional marketing, and consumer engagement. This role is crucial to help us reach new customers, foster loyalty, and develop impactful marketing campaigns.

Responsibilities:

1. Strategic Planning & Brand Management
• Develop and execute the overall marketing strategy for Slushy’s, focusing on brand awareness and customer acquisition.
• Establish short and long-term marketing goals aligned with business growth objectives.
• Oversee brand guidelines and ensure consistent messaging across all channels.
2. Digital Marketing
• Manage all digital marketing efforts, including social media, email marketing, website, and online advertising campaigns.
• Analyze and optimize digital performance metrics, ensuring high engagement and conversion rates.
• Collaborate on content creation for social media, ensuring engaging and on-brand visuals and captions.
3. Market Analysis & Customer Insights
• Conduct market research to understand customer needs, trends, and competitive positioning.
• Use insights to improve marketing strategies and ensure campaigns resonate with target demographics.
4. Campaign Management
• Design and manage marketing campaigns for product launches, promotions, seasonal offerings, and events.
• Coordinate with cross-functional teams, including sales and operations, to ensure cohesive and impactful campaign execution.
5. Influencer & Community Engagement
• Identify and collaborate with influencers and community partners to enhance brand visibility.
• Manage customer engagement and feedback channels, fostering a loyal and active customer base.
6. Budget Management
• Develop and manage the marketing budget, ensuring cost-effective strategies and efficient allocation of resources.
• Regularly track expenditures and adjust plans as needed to stay within budget.
7. Reporting & Analytics
• Track and report on key performance indicators (KPIs) to measure the success of marketing initiatives.
• Provide actionable insights and recommendations for continuous improvement based on data analysis.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 3-5 years of experience in a marketing role, preferably within the food and beverage or retail sector.
• Proven success in driving brand awareness and customer acquisition strategies.
• Strong digital marketing skills, with experience in social media, email marketing, and online advertising.
• Excellent written and verbal communication skills in English (and Arabic, if applicable).
• Data-driven mindset with experience in analyzing marketing metrics and adjusting strategies based on performance.
• Creative, proactive, and able to thrive in a fast-paced environment.
• Strong organizational skills and attention to detail.

Preferred Skills:

• Graphic design and/or video editing skills for creating social media content.
• Familiarity with marketing automation tools and CRM systems.
• Experience working with influencers and managing partnerships.

Why Join Slushy’s?

• Opportunity to be part of an innovative brand with growth potential.
• Creative freedom to bring new ideas to life and shape the brand’s future.
• Collaborative and supportive work environment.

How to Apply:
If you are passionate about making an impact and helping to grow a unique brand, we’d love to hear from you! Please send your resume.